WhatsApp Marketing involves leveraging the WhatsApp platform to promote products, services, or brands to a targeted audience. It encompasses various strategies like sending promotional messages, sharing updates, offering customer support, and running campaigns. Businesses utilize creative content, personalized messaging, and multimedia to engage customers, fostering brand loyalty and driving conversions. With its direct and intimate approach, WhatsApp Marketing aims to build relationships, generate leads, and increase brand visibility, capitalizing on WhatsApp's popularity for effective and engaging promotional outreach.